Key Account Management Workshop: Building Client Love

Partnership is the new currency in business relationships. Interpersonal skills are essential to establish a strong reputation, build the ‘love’ to retain existing clients and deliver financial return for your business. With strong key account management skills, you keep the focus on your core expertise and win the projects and clients that drive your success and creativity.

Is it a challenge to help clients see real and long-term value in your offer? We can help you.

A few simple actions will help you stand out from the crowd. This interactive and tailored key account management workshop delivers results by helping your team use effective interpersonal skills to drive performance with clients and prospects. Your team will learn how to manage and move up the chain from a ‘just do it’ supplier to a long-term strategic partner.

This intensive, tailor-made session is designed for busy professional teams.

1. Build new skills – team members have often never had formal instruction on relationship and key account management. Whilst experience helps, training provides structure. This experiential workshop builds account and business development team confidence, enhances their performance and drives their personal and professional development.
2. Foster collaboration – team members become more confident and creative in their account management style, working more effectively and collaboratively with each other and with their clients.
3. Build loyalty – team members feel happier and healthier as their ability to manage client relationships more effectively reduces stress and anxiety levels, leading to higher team retention.
4. Enhance profile – clients buy with their eyes. In a world where we have lost the art of human engagement, a business that focuses on relationships that stick will be the ‘go to’ supplier.
5. Win business – relationships rule. Even in a world awash with technology we still do business with those we like, trust and respect. This leads to new and retained business and financial results.

• Key account management and business development teams
• Technical teams who need to build rapport with non-technical clients
• Business owners or start-ups with client retention challenges
• Teams keen to build relationships with internal and external stakeholders

• Entirely tailored to your organisational objectives and team culture
• Welcome, warm, comfortable learning environment
• Practical workshop materials which stay in your hand not on the shelf
• Calm, enthusiastic and empathic trainer
• Creative and reflective exercises to stimulate the heart and mind
• Practice without pain, feedback without judgement
• Time out to re-connect with your colleagues, client world and yourself to build confidence
• Open, honest feedback for constructive professional development

• Intensive tailor-made sessions to suit your people and business needs
• Extensively researched, tried and tested, practical design
• Interactive and engaging training methods for a wide range of learning styles
• Small group sizes for personal support
• Tailored to individual needs with a pre-workshop briefing and questionnaire
• Positive group feedback process for enhanced learning
• Highly experienced, non-judgemental and supportive trainer
• Boutique style learning experience
• Focus on life skills to build positive habits
• Free access to our Social Agility Index survey